Offset Video Production Costs
Smurfs 2 – The film covered the entire cost of its $105 million dollar budget with $150 million worth of product placement deals.
Power of Product Placement
After Ray-Ban’s Wayfarers sunglasses were placed in Risky Business, sales that year jumped to 360,000 pairs, and by 1989, four million pairs were sold.
Product Placement Growing
Steven Spielberg broke new ground again when his 1993 film Jurassic Park featured over 100 product placements at different price points.