When products are inserted into storylines,
they can be:
More effective than traditional ads
They’re better at grabbing attention
They can be more cost efficient
They can’t be muted or skipped over
- Consumers not only exhibit stronger recall and higher awareness of brands through product placements; they’re also more receptive to the messaging.
Research shows that they’re highly influential – particularly when used to generate positive impressions of a brand or to change consumers’ perceptions about a product
Power of Product Placement
After Ray-Ban’s Wayfarers sunglasses were placed in Risky Business, sales that year jumped to 360,000 pairs, and by 1989, four million pairs we sold.