Out with the old and in with the new.

Jane Neal | Jul 02, 2021

From Reese’s Pieces in E.T. to Tony Stark’s Audi E-Tron, movie and TV viewers are accustomed to product placement in scenes and even as plot elements. According to Investopedia, product placement (also known as embedded marketing) is a form of advertising in which branded goods and services are featured in a production that targets a large audience. Products have been placed in films as a type of quid pro quo since way back in the era of silent cinema. A Hershey bar’s prominent presence in the Oscar-winning 1927 film, “Wings,” proved to be a sweet deal for the confectioner, so inking the E.T. deal was surely a no-brainer.

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