Mirriad inserted coffee brand Carte Noir into this scene from cult French hit Call My Agent! / Mirriad

Combining programmatic knowledge with powerful video editing software, one adtech company is looking to help advertisers break through the ad break. As part of The Drum’s deep dive into the future of TV, we find out how.

With the sheer volume of ads on TV, digital and every other channel all competing for audiences’ attention, it’s no wonder brands commonly worry about being seen. Leading some to propose that advertising within TV shows, and not in the ad breaks, may be the solution.

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