Cast Away featured Tom Hanks as a FedEx executive who was hellbent on time efficiency. But did the company pay for product placement in the movie?
Robert Zemeckis’ Cast Away gives FedEx and their logo a fair amount of screen time, but did the shipping giant specifically pay for product placement within the film? The now-iconic 2000 survival drama stars Tom Hanks as Chuck Noland, a FedEx troubleshooting manager who’s always making every second of the day count in pursuit of efficiency, across a range of Cast Away movie locations. Viewers are introduced to his character while he’s literally racing against the clock in the hope to maximize the speed of a FedEx warehouse in Russia.
