Li Jin on the future of the creator economy
Shared ownership and control of online platforms is the way [...]
Brands Want Bigger Slice of the Creator Economy
The multibillion-dollar — and growing — piece of the entertainment [...]
$18 Billion Opportunity Awaits Brands That Embrace The Creator Economy
Cathy Applefeld Olson Hollywood & Entertainment New UTA study finds [...]
Getting started with building an audience in the creator economy
Taylor Hatmaker@tayhatmaker / 10:09 AM EDT•October 19, 2021 How can you anticipate the [...]
Product placement is a $23 billion business and growing. Here’s why brands keep betting on it
Product placement is ubiquitous, but there are some tactics that [...]
How Product Placement Works
Product Placement has been around at least since Jules Verne [...]
Navigating the creator economy gold rush
As the creator economy matures, it’s hitting some bumps. Investors, [...]
The Evolving Art of Product Placement
Out with the old and in with the new. Jane [...]
Cast Away: Did FedEx Pay For Product Placement?
Cast Away featured Tom Hanks as a FedEx executive who [...]
Types of product Placements
Product Placement integrations range from unobtrusive appearances within an environment, [...]